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Media Kit and Advertising Rates
The Trust Advisor Blog reaches 91,000 wealth managers, estate planners, and financial advisors as the most authoritative source of timely, accurate and unbiased information on key activities and trends within the financial community. Articles focus on bank regulations, trust administration, estate planning, and wealth management strategies. Founded in July, 2009, the Blog ensures consistent timeliness by deploying its weekly content to all 91,000 subscribers every Monday morning.
Demographics are wealth management professionals including registered investment advisors, banks and broker dealers.
Typical articles of interest include:
• “The IRS Tightens Screws on Trust Tax Returns”
• “Savvy Advisors Using ‘Lock in Estate Tax Exemptions Now’
• “South Dakota Trust Firm’s Future in Doubt as Owner Battles with Bank Regulators”
• “Wealth Advisors Can Make the Difference Keeping Pro Athletes from Wasting their Fortunes”
• “Nevada’s Banking Regulator Tells Lawmakers Tough Laws More Important than More Business”
The Trust Advisor offers companies a choice of four prominent advertising opportunities: Leaderboards, space adssolo emails. In addition we offer web seminars or webinars to our subscribers.
Leaderboard
The leaderboard is a popular and superior type of banner ad. With a standard dimension of 650 x 70 pixels, the leaderboard covers the width of the page and typically lies between the masthead (the title area at the top of the blog page) and the content. The advantage of the leaderboard is that it offers advertisers a generous amount of space in a prominent position without intruding on content.
Typical Leaderboard
Space Ad
A space ad in The Trust Advisor appears at the top right of the blog content in a space measuring 2 ½ inches across by 3 ½ inches deep. It lies adjacent to the blog content and thus does not intrude within the content.
Solo Emails
A solo email deployed to The Trust Advisor may be sent twice per month. This is a customized marketing message will be sent to our list of approximately 91,000 online subscribers. HTML and text versions are permitted, and The Trust Advisor Blog will track the success of the e-direct by providing a status report one week after the e-direct has been e-mailed.
Typical Solo Email
The Trust Advisor Web Seminars
The Trust Advisor web seminars bring our high-level audience to your firm’s product or service. With our editors aboard and outside experts, your potential clients see you as a thought-leader and the go-to organization to purchase your firm's product or service.
Web seminars have proven to be the most cost effective sales and marketing tool of our time. No expensive sales trips, air fare, overnight lodging or office politics to deal with. Your perfect prospect clients become part of your electronic audience while in their home or office for 30 to 60 minutes.
Use web seminars to:
• Generate quality cost effective leads.
• Introduce a new product or service.
• Drive traffic to your web site.
• Sell products.
• Gain audience feedback for the development of a new product.
• Build a greater in house client list.
We do everything for you, assist designing the program
• Recruit guest speakers and presenters for your webinar.
• Obtain CE credit with CFP, CFA or IMCA.
• Design and deploy three separate e-blasts with three versions to our subscribers for maximum exposure.
• Provide registration and landing pages for your event and send out registration letters.
In addition, during the program we offer live polling questions that can be presented to your live audience for immediate feedback to know if you are resonating with your audience.
• Provide exit surveys which are recommended to be used to subscribe to in-house newsletters, receive a complimentary whitepaper or to gain feedback on the effectiveness of the program.
• Gain a summary of the event. This includes registration attendee including some survey details.
• Programs are archived on our web site for six months for future use of the invoices.
Assistance in preparation of the slides to be presented with the events.
Rates
Top Leaderboard (below masthead and above blog content)
$2,495
Bottom Leaderboard (bottom of page below blog content)
$1,795
Space Ad
$1,995
Solo Emails
$3,495
Note: Copy for leaderboards, space ads and solo emails may be provided by the advertiser; at the advertiser’s option, layout and design can be prepared by The Trust Advisor for production costs.
Web Seminars
$15,000 (includes 3 solo emails, registration emails, polls, surveys, follow-up email all production costs and slides)
Terms and Conditions
● These are net rates to The Trust Advisor
● Ad space often sells out. Space is given at a “first come, first served” basis.
● Rates and special offers are subject to change without notice.
● We reserve the right to correct typos, errors in marketing materials, and insertion orders.
Reprints
Custom article reprints are available as high-quality reproductions of the original article reformatted to meet your special needs. You can add your company’s logo or brief marketing copy to create a one-of-a-kind promotional piece that will impress your clients and prospects. Both paper and electronic versions of print articles are available at attractive rates.
Other Services
A complete email marketing program is available through The Trust Advisor designed to produce sizable quantities of qualified leads and sales for banks, trust companies, wealth advisors, and money managers – at moderate cost.
Contact
The Trust Advisor
Published by:
Financial Marketing Associates, Ltd.
13700 Marina Pointe Drive, Suite 1228
Marina del Rey, CA 90292
Phone: (800) 392-8811
Email: thetrustadvisor@gmail.com