Posts Tagged American Bankers Association

Networking and Tech Gadgets Attract Wealth Advisors to Big ABA Trust Convention This Week

American Bankers Association wealth management and trust conference brings cutting-edge technologies together with the industry’s decision makers under the banner of building stronger client relationships and enhancing business.

In a few days, an elite 500 or so bankers and other financial professionals will be in Scottsdale, Arizona hammering out the future of high-net-worth advice, and open architecture investing will be front and center.

The American Bankers Association is the elite trade group representing the industry. Just attending the three-day conference can count as a full year of continuing education credit for certified financial planners.

And on average, the people there manage well over $1 billion apiece.

With that kind of firepower packed into one place, the talking points are likely to set the tone for wealth managers and trust companies over the next year.

The “holistic” era is here

If the list of exhibitors is any guide, this is the year giants and niche players alike aggressively roll out solutions that give advisors a 360-degree view of their clients’ finances while keeping the assets under direct supervision.

“Our goal this year — as always — is to give trust companies the tools they need to be as effective, profitable and client-centered as they can be,” says Jonathan Flitt, director of Citibank’s Investor Services unit. 

Flitt’s team will be coaching the crowd at booth 312 how true front-to-back open architecture solutions are finally available and already transforming the business.

The linchpin here is Citi’s “unified managed household” structure, which aggregates data across all accounts- — trust and brokerage, throughout a client family’s financial life — and then gives the advisor the keys to that fully loaded car.

Naturally, a clearer view of the data means more efficient wealth management practices.

And as these solutions move toward the center of the industry, Flitt says early adoption can get firms ahead of both the learning curve and the earning curve.

“Wealth managers who are already thinking in these terms can definitely grow their assets at the expense of competitors who aren’t,” he says

Once niche products, the unified managed account structures that make those efficiencies possible are already hitting the mainstream — and again, there will be plenty of UMA vendors exhibiting their wares at the ABA conference.

The proposition driving advisors to adopt UMA structures is simple. By importing the best investment ideas the industry has to offer, even a small institution can give its clients best-of-breed portfolio management without breaking the budget.

And unlike conventional “separately” managed accounts that export the assets to the third-party managers to trade, UMAs let a trust company or other fiduciary retain direct custody.

The money doesn’t move. Only the investment models come in to be “overlaid” on your client’s wealth.

One product they’ll be talking about in Scottsdale is Smartleaf’s model distribution service, which promises to streamline both sides of the overlay relationship.

“This will make it much easier for wealth managers to bring in outside models, track the ideas they’re using and automatically receive updated models as they change,” says Jerry Michael, the company’s present.

Once the web-driven version of this product rolls out, you can think of Smartleaf as the “app store” of investment strategies for participating advisors to load with all the third-party models they need.

As the “idea store,” Smartleaf handles the billing and the bookkeeping. And because participation is open to any manager willing to sign up, the architecture is completely open.

Naturally, the relationship can go both ways, Michael tells me.

He has a few customers who push one or two in-house specialty strategies back out for other firms to buy while importing the models that run the other allocations in their clients’ portfolios.

As a result, he says, if the flows work out right, that push/pull approach to overlay management can become both a cost-saving measure and a bona fide profit center — a promise few wealth managers can pass up.

Automating the back office

Smartleaf is also deepening its own “holistic” capabilities to let participating advisors automate basic tax strategies across third-party allocations, ensuring that the right shares are sold to match capital gains to losses.

Automation is also in the air in the trust accounting space.

Infovisa is coming off a record-breaking sales year and is eager to demonstrate its new automated account review and risk management systems at the ABA show.

“Prospective clients who currently use similar products offered by our competitors have also told us it is more functional and user-friendly,” says Mike Dinges, the company’s president.

One edge here is integration. Infovisa runs those risk management tools right in the accounting platform, eliminating the need to run two applications at once and pass data between them.

This, in turn, cuts down on the amount of babysitting that staff have to do and lets the automation actually save labor instead of creating new work.

And as for 2013, Dinges tells me he’s got a true industry smash moving toward the launch pad: mobile applications.

By this point, just about everyone in the business who wants a tablet computer has one — and if not, vendors like Citi are giving iPads away.

But even in high-powered groups like the ABA, mobile interfaces have lagged the hardware. Next year, once the account structures are in place, that may finally change.

Scott Martin, senior editor, The Trust Advisor.

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Feds to Target Trust Firms for Reg R Violations

Compensation tests start in six months. Fiduciaries still have questions about what they need to show the examiner to prove that they’re pushing out commission-based securities sales.

Bank examiners have started checking on trust companies to make sure that everyone can either demonstrate that they’re obeying Regulation R, even though the specifics still perplex industry veterans.

Regulation R mandates that non-SEC-regulated institutions “push out” or refer most securities sales—and the commissions they generate—to broker-dealers. Fiduciaries can get a pass if they can prove that no more than 30% of their revenue comes from commissions.

Because this is a new requirement, not all trust companies are sure they’ll have what it takes to convince the Office of the Comptroller of the Currency’s examiners that they’re exempt when compliance testing starts on January 1.

“We’re all still waiting on record-keeping guidance,” Sally Miller, who chairs the American Bankers Association’s banking law committee, told me.

“I understand it has been drafted, but with everything else going on right now in the regulatory world, review has been slow,” she added. “It just hasn’t been a top priority.”

Caught in the middle

On the surface, the rules are clear. A fiduciary can book up to 30% of its revenue (calculated on a two-year rolling basis) from trading fees that it earns in the course of exercising its duties. All other stock and mutual fund trading needs to be pushed out.

“You don’t want to make any mistakes on this one,” warns securities lawyer Melanie Fein, who wrote the Securities & Exchange Commission’s Reg R compliance manual.

Fein acknowledges that a lot of the confusion out there stems from the fact that trust companies—especially those with state charters—occupy a somewhat nebulous position on the national regulatory map.

While trust departments affiliated with FDIC-insured banks are clearly under the OCC eye, an independent trust company operating under state jurisdiction may normally consider itself aloof from the banking world.

Fein says that’s not really an issue here. State-chartered trust companies may not be OCC-regulated banking entities, but it’s the SEC they ultimately need to convince that they’re operating on the right side of the line. And all trust companies look alike as far as the securities regulators are concerned.

“The term ‘bank’ at the SEC includes the term ‘trust company,’” Fein told me. “What a Reg R exemption means is that you are exempt from their regulation. They are not really concerned with who regulates your other activities.”

This is the real danger of failing the compensation test, Fein says. A trust company that does too much commission-based business actually loses its exemption from SEC oversight.

“If it turns out you are not exempt, you would be operating as an unregistered broker-dealer and would be liable for your customers’ losses,” she explains.

Plenty of questions remain…

In theory, a bank can get around the 30% rule by making sure all employees maintain a strict “two-hat” separation between commission-based and relationship-based business. As long as a securities-licensed bank employee takes off the “bank” hat to trade, the bank can avoid from SEC oversight.

While this may look feasible on a superficial level, every securities lawyer I talked to warned me that keeping the hats separate is an operational and supervisory nightmare for banks and broker-dealers alike.

As a result, some compliance departments on both sides of the bank/broker divide take a more restrictive position than advisors might like. That’s their perogative, but it can be frustrating.

“Our broker-dealer takes the position that independent trust companies are not exempted under Reg R,” Jim Farmer, a wealth manager at First Bankers in Quincy, Illinois, told me. “They will pay commissions to the bank, but not the trust company. I understand the two-headed issue, but sometimes I still feel stuck.”

Most banks and trust companies will simply pass the business to a favored broker and collect a fee. Sally Miller at the ABA says most of the Reg R questions she gets revolve around how the examiners will look at these referral fees.

“This is the tougher nut to crack for some of the banks out there,” she told me. “Is this commission-based or relationship-based income? And what will the OCC think is fair?”

Red-flag referrals

Miller says there are a few practices out there that trust companies should avoid if they want to keep their Reg R exemption.

Referral compensation should not be tied to either the size of the account or trade at stake or the broker-dealer’s success in getting the business. Doing this raises the odds that a payment may actually be a commission in disguise, Miller told me.

These fees should also never be tied to any kind of incentive program. The rationale here is that pushing out securities business is supposed to be a sacrifice, not a business opportunity for trust companies to chase.

“Staying exempt under Reg R means proving that you’re primarily interested in lending, cash management, trust administration or other traditional banking activities,” Miller says. “If you tell your employees they’ll get a bonus for turning over prospects to broker-dealers, it doesn’t look good.”

Although the OCC has yet to issue concrete guidance, examiners have been actively working with banks and trust companies to make sure everything is going well. If a trust company still has any questions about what it will need to pass the test, there’s plenty of time to find out, Miller says.

Melanie Fein emphatically agrees.

“Confer with your regulator and clarify your status,” she told me. “Whether you’re FDIC-insured, state-chartered, OCC-regulated, go ahead and make the call. This is very definitely serious business.”

For follow-up, we suggest reading an excellent article on compliance, published by the Federal Reserve Bank of Philadelaphia, “Regulation R: Is Your Bank in Compliance?.”

Scott Martin, contributing editor, The Trust Advisor Blog, Jerry Cooper contributed to the reporting, Steven Maimes  contributed to the research and editing

Permalink: http://thetrustadvisor.com/news/regr

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